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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)

submitted 1 year ago by [email protected] to c/[email protected]

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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

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[–] [email protected] 26 points 1 year ago

This is the best summary I could come up with:

During an earnings call, the company’s chief financial officer, Gunnar Wiedenfels, attributed the downward trend to “overlapping subscriber bases between Max and Discovery Plus” as well as “expected churn” following the end of The Last of Us season 1 and the series finale of Succession.

CEO David Zaslav had something similar to say, noting that “while we have seen some expected subscriber disruption, we have experienced lower than expected churn throughout this process” — a process that involved asking HBO Max subscribers to download a new Max app to their devices in order to continue using the service.

Zaslav has previously hinted at incorporating news and sports into Max, and rumors suggest that it could add live CNN broadcasts to the platform.

As Hollywood producers as well as writers and actors butt heads over the use of AI and streaming residuals, Zaslav said it’s “important” that the strike gets settled soon.

“We’re hopeful that all sides will get back to the negotiating rooms so that the strikes get resolved in a way that the writers and actors feel they are fairly compensated and their efforts and contributions are fully valued.”

The Alliance of Motion Picture and Television Producers and Writers Guild of America are set to have their first meeting since the strike began on Friday.

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