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AI sales startup 11x claims customers it doesn’t have for software that doesn’t work
(pivot-to-ai.com)
this post was submitted on 25 Mar 2025
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No, that title is orthographically wrong, besides using some very non-standard phrasing: the name of the startup, 11x, should have been between commas.
,ahahaha, what,
AI sales startup Never claims customers it doesn’t have for software that doesn’t work
See how that risks getting really confusing without commas or quotes?
They're called appositive commas and they surround "not essential" add-on information. The name of the startup here is not truly essential, it's added just for color (pretty sure nobody'd think, "oh, a typo" if they wrote "12x").
The name of the company is actually important information in a news story about a company.
And yes, if you change the headline to one that is confusing, then it becomes confusing.