Technology
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Yea they COULD, but they won't. All these big tech companies profit massively off destroying the environment. The same data centers that use huge amounts of water and electricity that would serve these climate videos are what made them rich.
I'm not convinced just pushing a topic most people willfully ignore would work. People will just scroll past the boring climate change videos that make them feel bad about existening to click on meme compilations.
Also, I hate that we still push the "individuals can fix the climate" narrative. Corporate pollution is the major issue, the 17 biggest ships in the world produce more pollution than the global car fleet. We need regulation not algo tweaks. Big tech isn't going to push videos that might educate people to that fact, so even the videos we would get in a project like this would contain misinformation.
Agreed. What is suggested in the article would most likely have a positive impact, but there is no way the companies will go for it. Unfortunately, until level 1 countries have no further places to send their garbage, all food is filled with microplastic, and water has all but run scarce, until then there will be little reason for the global 1% to really care.