Firefox

18037 readers

258 users here now

A place to discuss the news and latest developments on the open-source browser Firefox

founded 5 years ago

MODERATORS

[email protected]

Reclaim the internet: Mozilla’s rebrand for the next era of tech (blog.mozilla.org)

submitted 1 week ago by [email protected] to c/[email protected]

29 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 36 points 1 week ago* (last edited 1 week ago) (6 children)

Tl;dr: corporate speak, just a rebrand, the new slogan suggests they want to lobby more.

Hope the corpo's at the helm stay enough out of the way of engineering, that gecko remains. Poor mozilla engineers :(

Some excerpts:

Even though we’ve been at the forefront of privacy and open source, people weren’t getting the full picture of what we do. We were missing opportunities to connect with both new and existing users. This rebrand isn’t just a facelift — we’re laying the foundation for the next 25 years.”

We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand.

We back people and projects that move technology, the internet and AI in the right direction. (...) With our “Reclaim the Internet” promise, a strategy built with DesignStudio in 2023, the new brand empowers people to speak up

“We intentionally designed a system, aptly named ‘Grassroots to Government,’

[–] sugar_in_your_tea 12 points 1 week ago* (last edited 1 week ago) (4 children)

Hmm, so the only change is they're adding AI to their buzzwords?

How about they stop talking to branding companies/consultants and just build better products?

Here's a free idea: create a way for me to compensate websites without ads. I'd actually pay for the content I consumer if paying was reasonable. Instead of sitting with branding consultants, lobbying government, etc, sit with the big media orgs and figure out something that works for everyone. Do that well, and I think they could actually profit from their browser, because they're preserving privacy w/o pissing off content orgs.

[–] fruitycoder 0 points 1 week ago (1 children)

Brave browser's ATs?

[–] sugar_in_your_tea 4 points 1 week ago (1 children)

No, I had high hopes for that, but it seems Brave is happy leaving it as essentially useless.

I'm thinking something like a reloadable credit, and you'd opt in to certain sites. Mozilla would keep track of anonymized visit data and send the creators a payment every month or so. If they don't opt in, there's no payment, but if they do, the website would not show ads.

It could be an extension for non-Firefox browsers as well so it could have greater reach. But this would need to be done by a larger org like Mozilla to get sites on board (e.g. start with paywalled news sites), otherwise I'd try my hand at building it.

Brave could be the one to do this, but they seem obsessed with their cryptocurrency. A simple payment in regular fiat would likely be a lot more attractive, especially if it wasn't tied to a specific browser.

[–] fruitycoder 3 points 1 week ago (1 children)

Honestly maybe something tied to librepay?

[–] sugar_in_your_tea 3 points 1 week ago

Sure! I was thinking GNUTaler for transaction tracking, but anything works.

The real clincher is that it needs to be a large enough org for other large orgs to take them seriously, and I don't think anyone other than Mozilla would be interested (maybe Proton, but so far they're not in the browser game).

load more comments (2 replies)

load more comments (3 replies)