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Nothing more disappointing to me than seeing a game I might enjoy... and then it's only available on PC on Epic Games store. Why can't it be available on Epic, Xbox game store and Steam? It's so annoying, like you have no choice but to use Epic... which I would literally do ANYTHING not to use.
The thing is gaming is a weird industry where the consumer price is essentially fixed tegardless of platform/marketplace outside of sales.
Ideally, games would cost more on Steam to make up for the increased fees. That would create a market where Steam would probably have to lower its fees to be competitive. And if Steam did that, EGS would need to improve the quality of its service to remain competitive.
Or maybe Steam could be a boutique marketplace where the games cost more but the UU is better, while EGS is an unholy mess of a UX, but the games cost less.
But what we have right now is neither. With the customers being shielded from the price differences, the negative effects of Steam are invisible to most people and the market doesn't properly function.