If you follow the links, they refer to copy pasta's of hatefull stuff including swastikas but no breakdown of what is counted, the use of the happy merchant (a meme with an antisemitic origin used to convey greed) and the use of pepe the frog in profile pics (pepe is a symbol of hate according to the ADL).

The issue I have with the whole here is that I don't subscribe to the premise on which the analysis is based.

IF you assume pepe is a hate symbol, then each case it is used is an expression of hate and furtherance of that hate. I however reject the premise that pepe is a symbol of hate.

The use of the happy merchant is a bit more of a problem, because I see the antisemitic message it has. However I also see a lot of stupid people that don't.. and have seen the image used (probably in antisemitic context referring to greed) but people associate it with greed primarily.. so this one is an issue, I think I refuse part of the premise, namely that the antisemitism part is a dominant factor when the image is used.

These are the 2 main examples, a lot more in the report that have similar caveats.