this post was submitted on 19 Nov 2024
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Amazing what happens when your primary competitor spends 18 months stepping on every rake they can find.
And, then, having run out of rakes, they then deeply invest in a rake factory so they can keep right on stepping on them.
This'll probably be a lot more interesting a year from now, given that the product lines for the next ~9 months or so are out and uh, well.....
18 months? Lol.
Intel has been stagnating since the 4th gen Core uarch in 2014 with little competition. They knew they were top dog and they sat on their hands until their hands went numb. There's a reason "14nm++++++++++" was a running joke. This is a decade of monopolistic market behavior finally coming home to roost.
That's a wee revisionist: Zen/Zen+/Zen2 were not especially performant and Intel still ran circles around them with Coffee Lake chips, though in fairness that was probably because Zen forced them to stuff more cores on them.
Zen3 and newer, though, yeah, Intel has been firmly in 2nd place or 1st place with asterisks.
But the last 18 months has them fucking up in such a way that if you told me that they were doing it on purpose, I wouldn't really doubt it.
It's not so much failing to execute well-conceived plans as it was shipping meltingly hot, sub-par performing chips that turned out to self-immolate, combined with also giving up on being their own fab, and THEN torching the relationship with TSMC before you launched your first products they're fabbing.
You could write the story as a malicious evil CEO wanting to destroy the company and it'd read much the same as what's actually happening (not that I think Patty G is doing that, mind you) right now.
Its chronic underinvestment in engineering to "maximize shareholder value" for a decade before AMD launched Zen. Then Intel got 5 years behind on engineering, and have only managed to get 2 of those 3 caught up. The newest tile based architecture only just matches the performance of AMD's 3 year old AM4 architecture.
There's also a little tidbit that I think gets overlooked: the Arrow Lake CPUs are on a better TSMC node than AMD's Ryzen 9000 series. You wouldn't know it from any of the charts.
Which puts into perspective any Intel fanbois saying this is their Zen 1 moment. They're on a better node but still doing worse. There are no signs of life here, which was not the case for Zen 1.