Firefox

I think we need to try to get Firefox's user base up fast (and the user base for other browsers that are ultimately controlled by non-profits) - if non-commercial browsers dominate or even have 30+% market share, if they say no to something bad for users and the open web, it doesn't happen. While non-commercial browsers are a small minority, if they say no, services that work everywhere else follow Google / Apple and consider breaking Firefox acceptable collateral damage, and then Firefox etc... becomes an ever smaller minority, so they get forced into things like this.

The trouble is FAANG get advantage by posing an insidious threat - they treat users well when they are trying to gain market share, and invest heavily and maybe briefly offer a superior user respecting product. But when they get the market share to give them the leverage, the switch part of bait-and-switch comes out, and we see them try to take down the open web to cement their position against the non-profits, and make their browsers inferior for users to bump up revenue (enshitification, to borrow a term from Cory Doctorow).