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Mozilla to expand focus on advertising - "We know that not everyone in our community will embrace our entrance into this market" (blog.mozilla.org)

submitted 2 months ago by [email protected] to c/[email protected]

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[–] [email protected] 9 points 2 months ago* (last edited 2 months ago) (1 children)

69% of the world population doesn't use ad blockers. Google made their billions from people clicking on ads.

Not only are we technical folks (only 5% of the population not their target audience, it seems most people don't care enough about ads to ever try to stop them... at all.

[–] [email protected] 2 points 2 months ago

So 31% uses ad blocking.

That's about 1/3. Pretty impressive actually.