this post was submitted on 23 Jul 2023
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Enough Musk Spam
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One of my favorite examples of a pants-on-head level of branding stupidity was when buy.com was bought out by a japanese company that renamed it Rakuten.com. Most of buy.com’s value was, honestly, in the domain. I know that Rakuten is a large company, but their name is meaningless to the majority of American consumers. I could never even remember whether their name was Ratuken or Rakuten. If I remember correctly (this was about a decade ago), I had used them occasionally for PC parts when they were competitive with places like newegg.
This is so much worse than that. I still think he’s just lashing out in a clinically diagnosable level of narcissistic rage, but I’ve started losing the argument against people who thinks he’s burning down twitter deliberately. Other than locking the doors and shuttering the site, I can’t think of much that he could do that would destroy the company faster.
I am a partisan of the "Elon didn't want to buy twitter, just do a small amount of stock manipulation and now he's running it into the ground to cut his losses" theory, but honestly at this point I'm surprised at how far he'll go and he definitely seems more and more incompetent. Halon's razor also tells me it's incompetence, so I don't know what to think.
I never liked twitter to begin with so I don't really care but yeah it's wierd.
The rich are reducing and removing the ability of the poor to communicate, and more importantly, coordinate.
If that's the case, They're doing a piss poor job of it.