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Firefox wants to expand their testing of the 'Privacy-Preserving Attribution' functionality (blog.mozilla.org)

submitted 2 months ago by [email protected] to c/[email protected]

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GPT summarize:

Mozilla's latest update on Privacy-Preserving Attribution (PPA) discusses its testing phase in Firefox, focusing on privacy in digital advertising. The prototype allows aggregated ad measurement without revealing individual user data, using cryptographic techniques and partnerships with entities like ISRG and Fastly. PPA aligns with privacy laws like GDPR and is being tested in controlled environments, such as ads for Mozilla VPN on the Mozilla Developer Network (MDN). Mozilla aims to refine PPA through feedback and expand testing while ensuring transparency and collaboration.

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[–] [email protected] 2 points 2 months ago

When you summarize it incorrectly then yes, it does sound like they’re selling your data to advertisers. But of course that’s not what’s happening, if you bother to read the actual article and not a GPT summary.