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Interesting (lemmy.world)

submitted 2 months ago by [email protected] to c/[email protected]

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[–] [email protected] 1 points 2 months ago (1 children)

Ok, so data used was:

My search history
Knows I'm friends with her
Knows both of us were in same location (either location or same wifi)

Ergo, friends search data in similar locations will be used as part of your advertising profile?

Wonder why I don't get more makeup ads or something. Since the same should be true for stuff she searches for.

[–] [email protected] 1 points 2 months ago

That's just a tiny tiny part of it.

And on the other end are the actual ads, which are part of marketing campaigns. Where each campaign can define a specific target demographic (doesn't have to, but usually they do as it's just wasting money otherwise).

So for makeup the ad might target white single women in the age of 16 to 45 who live in better income areas for example.

I bet you have a hundred conversations with your friends where you didn't receive a fitting ad afterwards.