New York Times gift articles

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The NYT Open Team. (2021-06-23). “A New Way to Share New York Times Stories”. open.nytimes.com.
“Gift Articles for New York Times Subscribers”. (n.d.). help.nytimes.com.

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No Joke: The Onion Thinks Print Is the Future of Media | The satirical site is hoping a newspaper with fake stories and fake ads will lead to real money. (www.nytimes.com)

submitted 2 months ago by [email protected] to c/[email protected]

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[–] PrincessLeiasCat 18 points 2 months ago

The print edition is part of a variety of perks that the company plans to offer online subscribers, who pay $5 a month, said Ben Collins, the chief executive of The Onion’s parent company, Global Tetrahedron. The company plans to offer invites to live events, access to The Onion’s archive of physical papers and sponsorship of ambitious editorial projects, such as a video titled “The Perfect One-Pot, Six-Pan, 10-Wok, 25-Baking-Sheet Dinner,” Mr. Collins said.

I mean, that’s a decent deal IMO. The Onion is worth keeping around.

At the same time, The Onion is reducing its reliance on certain kinds of advertising. A month ago, it stopped running digital ads from the company Taboola, a purveyor of attention-grabbing links. Most of the ads in this month’s print edition — for Ashley Madison, WeWork and Chick-fil-A — are fake, but there are some genuine promotions for The Onion. One of the ads: “It’s That Sweater You Clicked On Once. We Found a Way to Follow You Into Print Media, Too.”

I can respect that. Sign me up.