Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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facepalm it's not an "ad tracking component", it's a test of a new API that, if adopted, will let sites opt in to a much less invasive anonymized system for evaluating the effectiveness of their ads, instead of the current crazy amount of personal data they scrape. The data is anonymized in a double blind scheme, and it's already way less data than every ad is grabbing.