this post was submitted on 23 Jul 2024
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I believe Corbin is correct based on my own assessment of this feature however he isn’t providing any evidence either.
Adevrtisers arent going to give up their existing tracking methods unless the alternative is cheaper and more effective or driven by regulation.
With only 3% market share and little ability to sway regulators PPA could be the best solution in the world and still won’t see significant adoption.
So no you don’t need to be concerned about it… because it will be forgotten in a few years.
PPA is potentially something that other browsers could adopt if it works and advertisers are reasonably happy. Maybe it won't come to Chrome/Chromium, but I could definitely see Apple being interested and adding it to Safari.
Right, Apple doesn't have an ad-revenue & tracking empire to protect, and should Safari adopt PPA, the discussion changes. It would no longer be the API used merely by Firefox with its (estimated) 2.7% user base trying to gain any traction, it could be Chrome holding back the tech used by a cumulative (estimated) 20% of web users. That's a very different conversation.
Also, despite advertisers and big tech's best efforts, the chance remains that legislation is passed somewhere imposing stricter privacy protections on the web. Again, should that happen, PPA might be well positioned as an alternative to past methods of measuring ad effectiveness that advertisers wouldn't necessarily like... but any alternative that works could make them less resistant to such an important change.
All hypothetical, of course, but if you never consider future possibilities, what are you even aiming for?