this post was submitted on 14 Jul 2024
337 points (83.9% liked)

Technology

60116 readers
2389 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
337
"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again (blog.privacyguides.org)
submitted 5 months ago by [email protected] to c/[email protected]
114 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 29 points 5 months ago

Explaination from the article:

The way it works is that individual browsers report their behavior to a data aggregation server (operated by Mozilla), then that server reports the aggregated data to an advertiser's server. The "advertising network" only receives aggregated data with differential privacy, but the aggregation server still knows the behavior of individual browsers!