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Has anybody actually looked up Privacy-Preserving Advertising?
This is Firefox’s attempt at removing PII from advertising. This is the opposite of what all ad networks do. The browser keeps track of what ads you’re shown, and whether you’ve visited the advertiser, and encrypts the data and sends it to an aggregation service that will then generate a report for the advertiser.
This is a trial service that they are currently testing with a small number of advertisers. This is probably why it’s opt-out. They need data to determine its effectiveness. Could they have been more upfront about it? Sure. Are they evil for doing it? Not a by a long shot.
Put your pitchforks and torches down. This is a nothing burger right now.
The point is that this is not something that users want, it's something that advertisers want. Why is Firefox pandering to advertisers and corporate interests? No user wants this, and Firefox is supposed to be a non-commercial browser built with the interests of its users in mind.
Because you dont pay them and Google isn’t gonna forever. Money’s gotta come from somewhere.
I’d rather they create something better than what we have now because if you think you will ever live in a world without advertising, you’re unfortunately completely wrong.
I won't mind some advertising if it wasn't so invasive or potentially dangerous as vectors for viruses. The harder advertisers push, the harder the blocking is pushed, as seen on twitch.tv over the years. So, having Firefox handle the data, protecting its users' identifiable data, if possible, would be a welcome compromise.
You’re not wrong on the surface, but there’s unfortunately other issues with trusting any company to be the middleman for your info. As the (numerous, massive, and repeated) data breaches have shown, it only takes one incompetent employee to turn “this one company acts as a middleman for all my ads, and ensures sites still get paid while I don’t get infected or tracked” into “this is the single largest and most invasive data breach I have ever been affected by, because all of my eggs were in a single basket.”
That is a very good point. I say the same about steam with PC games.