this post was submitted on 05 Jul 2024
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Who wanted a Horizon show?
The Horizon “franchise” is astro turfed to high hell.
In what way is it astroturfed?
Sony keep on trying to make Horizon into a big franchise. No one ask for the Lego game, and they tried to make an show. Who still talks about Horizon outside of posts like this one? The answer is no one.
That's not really what astroturfing is. Astroturfing refers to groups pretending to be a small startup, but are actually organized by and working toward the interests of a larger entity.
For instance, a group of activists may petition their local government to request new laws that restrict how corporations can exploit local water sources, under the guise of environmental protection concerns. But it turns out that activist group is actually owned by Nestle, who are trying to carve out laws that would drive out their competition and do little for the environment.
"Fake grassroots" = astroturf.