this post was submitted on 27 Jun 2024
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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)
submitted 5 months ago by [email protected] to c/[email protected]
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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] [email protected] 13 points 5 months ago (1 children)

I don't mind those breaks... It feels like going to the next chapter in a book.

But actual ads, yea, not for a service that costs.

Though this whole thing is funny - they collect even more user data than they did with cable or broadcast, and now want to show you ads too.

Can't wait to finish my media server setup.

[–] [email protected] 21 points 5 months ago (1 children)

I don't mind when it's an obvious break followed by a new scene. I do mind when the break is in the middle of a scene and they essentially replay the last thirty seconds before continuing the story. It just feels very disjointed and dated.

[–] [email protected] 1 points 5 months ago

Ah, yea, that seems more like something that wasn't intended for breaks.

Definitely disruptive.