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Brandon Sanderson's theory on why the film industry is floundering (YouTube Short)
(www.youtube.com)
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2024 discussion threads
I definitely think the cycle has been broken. I'm less likely to see a movie in theatres (expensive) and so I don't see trailers on the big screen. Watching a trailer at home makes me question: Is this worth going to see on a big screen, or can I enjoy it on my TV all the same? And if I decide thatI can wait until I can get it at home I forget all about the movie until it appears on streaming or a am reminded of it and seek it out on the high seas. I think covid broke the camels back, as you mentioned. Our generation has been more decisive about movies/tv because their are so many options. With so many great things vying for my attention, I appreciate the ability to just turn something off if it doesn't suit my taste.
Which is sanderson’s point I think. This is what books have been like for a long time. Film industry probably just needs to adapt.