The rich are flexing every muscle they have to try to make the general population dislike this change.

And in some parts of the country (like where I live unfortunately) it's working. Simply because the cult of "hating Trudeau" is just as strong and stupid as the cult of trump to our south. Here in the land of "fuck trudeau" stickers and truck nuts, They'll quite literally hate something that is clearly good for them just because Pierre Poppinfresh tells them that JT is for it.