Technology

58478 readers

5199 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

267

Apple refuses to call Apple Intelligence 'AI' (www.engadget.com)

submitted 3 months ago by [email protected] to c/[email protected]

80 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 84 points 3 months ago* (last edited 3 months ago) (2 children)

They're trying to make people associate the term "AI" with its long form spelled out, which is obviously Apple Intelligence. The goal would eventually be that when people throw out the term AI, it's assumed that they mean apple intelligence.

[–] [email protected] 11 points 3 months ago

Great point!

[–] [email protected] 10 points 3 months ago* (last edited 3 months ago)

This is exactly why, and as simple as it is, it’s brilliant passive marketing. It stealthily implants an association to Apple Intelligence into every product and article that mentions AI, and might even require the author to distinguish their meaning when they use the acronym. They’ve Sherlock’d AI.