this post was submitted on 18 Jul 2023
358 points (97.9% liked)

Technology

59669 readers
3233 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
358
After 25 years, Netflix will be shutting down its DVD rental service this September (dvd.netflix.com)
submitted 1 year ago by [email protected] to c/[email protected]
60 comments fedilink hide all child comments
 

The last disc will be shipped on September 29th 2023 after 25 years of service.

After an incredible 25 year run, we've made the difficult decision to wind down at the end of September. Our goal has always been to provide the best service for our members, but as the DVD business continues to shrink, that's going to become increasingly difficult. Making 2023 our Final Season allows us to maintain our quality of service through the last day and go out on a high note.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 4 points 1 year ago (1 children)

I remember when they tried to spin off this service several years ago, to "Quicky" or something like that, and there was so much backlash that Netflix backpedaled. Shows how much times have changed

[–] [email protected] 6 points 1 year ago (1 children)

They named their DVD service "Qwikster" at that time. Obviously it was a terrible idea and had to rebrand.

[–] [email protected] 3 points 1 year ago

Not even rebrand, they just didn't do it.

Im sure they still did more or less whatever they were trying to do internally. What they wanted was Netflix to be synonymous with streaming. What they didn't realize is that it already was.

Funny enough it's possible the Qwickster rebrand might have created a more effective company and it wouldn't be shutting down. Although more likely it would have been confusing and floundered.