this post was submitted on 15 May 2024
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[–] [email protected] 3 points 7 months ago

Some of the ads are charged by CPM (cost per 1000 impressions), meaning Google get paid just because people see the ads. That's similar to how ads in traditional media are billed - TV, billboards, newspapers, etc.

Not all ads use CPM though. Some use CPC (cost per click) and some use CPA (cost per action).