this post was submitted on 09 May 2024
70 points (87.2% liked)

Apple

17532 readers
72 users here now

Welcome

to the largest Apple community on Lemmy. This is the place where we talk about everything Apple, from iOS to the exciting upcoming Apple Vision Pro. Feel free to join the discussion!

Rules:
  1. No NSFW Content
  2. No Hate Speech or Personal Attacks
  3. No Ads / Spamming
    Self promotion is only allowed in the pinned monthly thread

Lemmy Code of Conduct

Communities of Interest:

Apple Hardware
Apple TV
Apple Watch
iPad
iPhone
Mac
Vintage Apple

Apple Software
iOS
iPadOS
macOS
tvOS
watchOS
Shortcuts
Xcode

Community banner courtesy of u/Antsomnia.

founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 13 points 6 months ago* (last edited 6 months ago)

It boils down to this: the ad was a visually detailed and drawn out destruction of things some people like and are not easily replaced. These are physical objects that people genuinely have emotional attachments to. So it's musicians and photographers who probably had the strongest visceral response: the type of people who kept obsolete devices past their obsolescence because that was the physical artifact of the thing they learned their craft on.

I know software developers who would've had the same visceral reaction to a Commodore 64 or Apple II or NES being slowly destroyed. Or even other gadgets that people loved, from a Walkman to an iPod to a Tamagotchi to original iPhone.

It's not like the scene from Office Space where there's visceral disgust for the thing being destroyed, but precisely the opposite emotions involved.