this post was submitted on 25 Apr 2024
1138 points (97.6% liked)
People Twitter
5303 readers
1603 users here now
People tweeting stuff. We allow tweets from anyone.
RULES:
- Mark NSFW content.
- No doxxing people.
- Must be a tweet or similar
- No bullying or international politcs
- Be excellent to each other.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I honestly have no idea why they changed the logo
I think the cost saving on color printing like someone mentioned elsewhere makes a lot of sense.
At a time when mostly all corporations are raking in millions in profit, now they choose to reduce a small amount of color? Lol, it's funny
"they" lol.
It's not like Mr. Corporation said "Cleatus! reduce the colors needed to print this sticker! That's what's going to make us a profit for this quarter!" Instead, Cleatus and his logo team are incentivized to cut as much cost as they can because they get a bonus every quarter based on how much money they save the company. So someone on his team whose expertise is in label manufacturing for the company pointed out that they could save a fraction of a penny per sticker by reducing the amount and variety of ink it takes to produce the sticker.
That and/or someone in advertising has decided that now, statistically, is a good time to rebrand, and what I said above in combination with the current trend of minimalism means that this new logo fits all the criteria while saving money.