Technology

59669 readers

2764 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

840

Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by [email protected] to c/[email protected]

231 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 0 points 7 months ago* (last edited 7 months ago) (1 children)

I don't see how. Unless it has, like, 20 predefined stored ads. But even then it might be refreshing in 20 years to see a commercial for Kia. Be like, "Oh yeah! I remember Kia! Man, crazy how long it's been since Kia's have been around. Such a bad car."

[–] [email protected] 1 points 7 months ago* (last edited 7 months ago)

I wish I could find the source but I do remember seeing an article about it. Maybe it's a broken memory.

IIRC, it was Vizio brand TVs that had not yet been connected to a network and they were already showing ads implying that they had in fact been shipped with ads in their cache, or perhaps having been connected to a network for testing