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German media manager: "Public broadcasters of Europe, let's all join Mastodon!" (www.ebu.ch)

submitted 7 months ago by [email protected] to c/[email protected]

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Alexander Plaum, Innovation Manager at Deutsche Welle (DW), writes about his team's exceptionally positive experience with microblogging in the Fediverse. He also explains why all public broadcasting professionals should try out Mastodon (and other decentralized social media).

"So what are the skeptics waiting for? Everybody has to prepare posts and threads and multimedia soc med content bits anyway – why not put them out on Mastodon? Imho, there's nothing to lose, only a new (rather interesting) audience to gain," writes Plaum.

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[–] [email protected] 21 points 7 months ago (1 children)

I still don't get how it's related. Some of the funding sources specify that the media outlet can't use Mastodon?

[–] [email protected] 2 points 7 months ago

I think the idea is that the funding might come with conditions to reach a significant % of the audience. E.g. often public broadcasters have a remit of 99% of population coverage with their broadcast technology, while private stations have much lower or no legally obligatory reception target.

I don't think that's a big obstacle in this case though.