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Dynamic pricing is coming to grocery stores
(www.npr.org)
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In Australia, if you see an item had scanned for more than the price advertised on the shelf, you get it free. I've seen it in action a few times in my life. Last one was a savvy teenager who saw his bottle of coke was higher and he called it. He got it free.
No such luck in the US. Company stores are barely illegal here.
When I worked at a grocery store (a bit over a year ago) we had a sign posted near the registers, though in a place it was easy to not notice, stating something similar, though it might have been a state law (MA) rather than anything federal.