Your duty is to not use Reddit if you want Lemmy to be the future. However the masses are all on Reddit and to reach the redditors, we need to go to them.

Promoting Lemmy

Some pointers to use when promoting Lemmy over other options.

• The Fediverse: Explain to users with an elevator pitch about the fediverse and how your community or instance can interact with other instances in the fediverse.
• Open Source: Explain briefly how the source code to run Lemmy is fully public, no funny business going on under the hood.
• Privacy & Anonyminity: Explain how some instances do not require an email to signup and you can have privacy and anonymity on Lemmy as long you do not share too much about yourself.
• Instances: Explain how there are many instances to choose from. Many instances are made for certain niches or topics while some instances are generic and allow anything and anyone.
• Self Hostable: Explain how you can self host your own Lemmy instance for complete control if you wish and not need to pay to use Lemmy at all, just server and domain registration costs.
• No One Owns Fediverse: Unlike Reddit, no one own the fediverse. Sure there are those who run and operate Lemmy instances. Anyone can run a Lemmy instance and take part in the fediverse.
• The Standard: Lemmy is a good standard for a link aggregator or forum platform. Time to promote it as a standard.

Reddit Users

Here are some things you should always be doing when your using Reddit to increase the popularity, awareness, and adoption of Lemmy.

• Commenting: Always mention Lemmy in the comments as much as possible.
  • Mentioned how this should be shared on Lemmy by suggesting communities the post could also be shared in.
  • You can ask to share their content on Lemmy.
  • When someone complains about Reddit in any way, mention Lemmy to them with a good "elevator pitch".
• Posting: Always mention Lemmy in a post as much as possible.
  • Make Reddit posts promoting Lemmy by mentioning their is a community for this subreddit on Lemmy.
  • When making a Reddit post, make the same post on Lemmy and add a link to the Lemmy post on the Reddit post.
  • Create link posts on Reddit were the links takes you to a post on Lemmy.
• Messaging Moderators About similar communities or identical communities on Lemmy and ask them to join these communities, request to be moderators of these communities and promote these communities on their subreddits.

Lemmy Users

Your duties as a Lemmy users to help promote Lemmy.

• Spread Awareness Of The Reddit Exodus Army: When appropriate, comment and post about the Reddit Exodus Army community to spread awareness of the movement.
• Comment On Posts: The more engagement, the better.
• Upvote/Downvote Comments: The more engagement, the better.
• Make Posts: Add content in communities to make communities come to life.
• Upvote/Downvote Posts: The more engagement, the better.
• Create Communities: If you build it, they will come and join.
• Moderate Communities: Ask to help moderate communities that you wish to help moderate.