I read half this article and just thought, “yeah no shit.” I swear Google conditioned everyone to just settle for dumb answers.
It’s amazing how few people understand how SEM works or the fact that Google makes services for freely available in order to build a profile on you and sell targeted ad space. The algorithm is tuned to for clicks. The amount of sponsored results and crappy listicles you need to scroll through is unreal. “Reddit” was the shortcut to opinions outside of sponsored influencers with affiliate links… but I’m sure TikTok and YouTube will fill that void just fine.