I know these comments are going to be full of people touting the virtues of having backup drives, NAS, or other high level data protection, but am I the crazy one? Knock on wood, I know nothing lasts forever, but I have decade+ old usb drives still going strong. How do they burn through so many externals?
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I think selection bias is part of it, we tend to hear from the folks who run into issues more than the folks who don't. I also think a drive that sits on a desktop or in a drawer most of the time in an air-conditioned house will last much longer than one that's often thrown into a bag and transported in vehicles, airports, etc.
Right, we need more positive articles like "We just didn't lose 3TB of data on a Sandisk SSD!... Yep, the data is still there!"
Chances are your decade old USB sticks didn't go through as much read/write operations as those 3tb ssds
All the hard drives I own are Sandisk and WD. I have Windows installed on a SanDisk SSD and Steam on another SanDisk SSD. My WD 4TB Blue HDD and WD 4TB Elements Portable HD are for back ups and both are 5 years old now. I haven't had any issues. Some of the Verge commentors do mention it could be a MacOS thing.