Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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YouTube is experimenting with server-side ads (lemmy.world)

submitted 6 months ago* (last edited 6 months ago) by [email protected] to c/[email protected]

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https://fosstodon.org/@sponsorblock/112603139898164385

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[–] [email protected] 18 points 6 months ago (1 children)

So if the ad is injected directly into the stream does that mean users don't need an ad blocker and can just fast forward through the ads? I'm fine with that.

[–] [email protected] 10 points 6 months ago (1 children)

I wish....

[–] [email protected] 18 points 6 months ago* (last edited 6 months ago) (6 children)

If it's impossible to fast forward the ads, that means the timestamps of the ads have to be send to the browser, so adblock should be able to use that data.

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[–] [email protected] 16 points 6 months ago (1 children)

I'm curious how this will affect creators. Now it is very obvious when YouTube is displaying an ad vs the content creator doing an ad read. If it becomes less obvious where the ad is coming from by injecting it into the stream, I wonder if they're hoping to shift some of the perception of excessive ads off of them.

[–] [email protected] 18 points 6 months ago

This isn't really representative of how server side ad injection works, it doesn't imply anything being different about the UI when it comes to ads. Many of your favorite streaming apps use SSAI, you still get the ad indicators.

It's just that the content and the ads are both coming from the same source, so that makes it challenging to block ads by deny-listing ad serving domains, the same infrastructure is serving both.

[–] [email protected] 15 points 6 months ago (3 children)

YouTube's also been experimenting with built-in sponsorblock for Premium subscribers, which I find weird.

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[–] [email protected] 15 points 6 months ago

Wow, thanks youtube that's so cool.

[–] [email protected] 11 points 6 months ago* (last edited 6 months ago) (4 children)

Honest question: why isn't video distributed like podcasts?

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[–] [email protected] 11 points 6 months ago

Youtube trying not to show ads for 2 seconds(impossible).

[–] [email protected] 10 points 6 months ago (3 children)

Okay, so what we now need is a browser plugin that skips ahead 15 or 30 seconds, mapped to a hotkey.

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