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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 6 months ago by [email protected] to c/[email protected]

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[–] [email protected] 162 points 6 months ago (10 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they're bragging how much more misleading the new format is, gotcha.

[–] [email protected] 9 points 6 months ago* (last edited 6 months ago) (6 children)

I don't believe that number, the average reddit clicks one of every 4 ads shown?