this post was submitted on 03 Jan 2024
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Capitalism commodifies dissent. It turns protest movements that argue against the unfairness of the current system into a product or marketing campaign to sell their imaginary solutions. The Barbie is a prime example of this.
I liked the I'm Just Ken song though, and it was a fun movie, but still.
Well, that's a pretty reductive way of looking at the message.
I'll give you a hint, why do you think it is that Barbie ultimately refused to participate in the hypercommodified world after the status quo has been restored with even slight improvements being made?
Why do you think Mattel, a company that's been accused of profiting of child labour and whose dolls have been shown to be damaging to young girls body image, made a Barbie movie?