Games

See what I mean? That's nuts. That's a nuts sentence right there. Imagine having a brand so sticky that people go "but did they do something really bad recently?

For the record, Valve's games run loot boxes today. Like, right now you can buy loot boxes from Valve. CS gambling is also still happening, although I'm not into it enough to know how much better it is these days.

They invented the battlepass, too, that's a Dota 2 thing. Hey, remember how people refer to buying cosmetics for games as "buying hats"? That one's from TF2. Oh, and technically the trading cards you get for purchases are NFTs,, since the term doesn't require the tokens to be stored in a blockchain.

And then there's the dev side. Everybody was super pissed with them on that end while they were figuring out greenlight processes, which... I'm not sure if they did or people just kinda got used to what's there. And if you're around devs you'll know that Valve's whole deal is to tell people what to do and give them zero support to do it. And there are other horror stories about shadowbans and Apple-style manual rejections and delistings and stuff, but at that point you're getting more into inside baseball and I wouldn't expect it to be shaping public perception at all.