this post was submitted on 28 Nov 2023
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This is one of the most interesting and fundementals dillams happening. Meta absolutely depends on being able to deliver targted ads towards users, it is a must for that business model.
So in the end it seems fair to ask users either to pay for the service costs, or accept the directed advertising.
What is even more interesting is what other ways this could work? How can a platform - in general, not just meta - provide a "free" service, without monetizing it with targeted advertising?
Are we going to have to get all users to pay for every little service we use? Are we willing to do that to avoid advertising? To avoiding targeting?
This outcome of this will be a lot more important than most people realise.
One option would be contextual advertising, rather than advertising based on tracking the user.
(Contextual, as in: if you're looking at a Formula 1 community, you might be interested in car-related products.)
Yep and contextual advertising has worked pretty much since advertising has been a thing.