this post was submitted on 13 Sep 2023
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Not fair. It was a great cable. It came out when everyone else was using mini and mico usb which both sucked hard ass. They weren’t reversible, and they broke easily.
It was a good cable when it came out, but as soon as USB-C became common it was obsolete. It was limited to USB2 speeds and did not support fast charging.
Which, seeing how Apple is still hellbent on continuing to only have USB2 speeds even with USB-C, plus lockout chips, their new connector is obsolete as well.
I still don't understand the reason for the speed limit tbh. It just makes their product look like shit.
Faster USB chipset is more expensive and potentially also physically larger with more traces on the circuit board to deal with I imagine. And faster data speeds require more attention to how the traces are routed to prevent interference. I very much doubt this is anything other than to save a relatively small amount on materials and engineering costs, on an already overpriced phone, and/or to try and "encourage" you to use iCloud by making offline sync and backup painfully slow.
As someone involved in engineering boards with both USB 2.0 and 3.0 the costs are negligible. You're not wrong about more traces or about it requiring more attention but per phone this cost less then a few cents.
I think it's more about the upsell to the Pro line or as you suggested encouraging use of iCloud.
As I remember it the USB 3.0 chips can cause interference in 2.4GHz range unless shielding is used and the USB chipset is kept far away from the 2.4Ghz antennas. Probably just “juice not worth the squeeze” on the smaller non-pro model, if there’s a significant chance it could interfere with Bluetooth and wifi.