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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by [email protected] to c/[email protected]

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] [email protected] 355 points 1 year ago (35 children)

Going forward, BMW says it will continue to offer subscription-based services but only for software options, like driver assistance and digital assistant services, which is completely understandable.

The fuck it is. You offer car features at time of sale. And if you want me to like your brand, at best you offer OTA or wifi updating for free to enhance the experience, and make me want to buy your next car.

You try and nickel and dime me for shit technology that has been around for 20 years, and I could give two fucks. I'll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

[–] Kerfuffle 17 points 1 year ago (5 children)

I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

This sounds kind of funny. "I'll spend $60,000 on your car but I won't turn on the radio. That'll show you!"

[–] [email protected] 10 points 1 year ago (2 children)

More like "if this car is otherwise the best option, I'll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty."

[–] Kerfuffle 9 points 1 year ago

Maybe. I feel like it's going to be kind of hard to make them care if you're still buying their product though.

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