this post was submitted on 30 Dec 2024
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[–] [email protected] 6 points 1 month ago* (last edited 1 month ago) (8 children)

via this I just learned that google's about[0] to open the taps on fingerprinting allowance for advertisers

that'll go well.

I realize that a lot of people in the rtb space already spend an utterly obscene amount of effort and resources to try do this shit in the first place, but jesus, this isn't even pretending. guess their projections for ad revenue must be looking real scary!

edit [0] - "about", as in next month. and they announced it last month.

[–] [email protected] 8 points 1 month ago* (last edited 1 month ago) (7 children)

The Google post appears to be Updating our platform policies to reflect innovations in the ads ecosystem.

I have no idea what the heck those words mean (it appears to be some bizarro form of English), so I diffed the policy itself. Here are the parts I found notable.

This will be removed:

You must not use device fingerprints or locally shared objects (e.g., Flash cookies, Browser Helper Objects, HTML5 local storage) other than HTTP cookies, or user-resettable mobile device identifiers designed for use in advertising, in connection with Google's platform products. This does not limit the use of IP address for the detection of fraud.

This will be removed:

You must not pass any information to Google [...] that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).

This will be added:

You must disclose clearly any data collection, sharing and usage that takes place in connection with your use of Google products, including information about the technologies used, such as your use of cookies, web beacons, IP addresses, or other identifiers. This applies for data collection, sharing and usage on any platform, surface or property (e.g., web, app, Connected TV, gaming console or email publication).

[–] [email protected] 5 points 1 month ago* (last edited 1 month ago) (1 children)

I remember during my very very first job a security guy explaining to me why I can't record work emails of people borrowing stuff from the company's internal library because GDPR. In a company of like 100 people. I guess Google is too big to care.

It's the same feeling as when it's reported some guy was able to defraud literal millions from public funds while I had to separately report and bring a receipt for the $5 I spent on a city bus while out on a business trip because it was funded from a public grant or I'd get fired and sued, in that order.

[–] [email protected] 5 points 1 month ago (1 children)

from the company’s internal library because GDPR

I'm not a gdpr person (nor even european) but this sounds like bullshit - was it?

[–] [email protected] 9 points 1 month ago

I simplified , but:

The problem is that if someone leaves the company you should delete all of their PII you don't need for compliance reasons. The emails were [email protected], as is usual, so it was PII. So if someone borrowed something from the library and that record stayed in the database, when their company profile got deactivated we would've had to have a flow that deleted that row or at least anonymised it. Needless to say, this was a minor side project with a time budget of one month, so we just ended up not storing any PII in the first place instead of bothering with archiving and removal.

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