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this post was submitted on 24 Jul 2023
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The other stuff didn't bother people enough to leave, but rebranding? That's the step too far. Anyway Mastodon usage has fluctuated a good amount over the last few months so I don't think that's a good metric for people fleeing Twitter, or should I say X (what a terrible name).
Twitter's value was in its branding as the case with any ubiquitous product. There was zero reason to change it other than to further damage the entity. Fine with me Elon, go ahead and kill it, one more failed corporate driven media site. We don't need any of them.
Could be the straw that broke the camel's back.
I actually hate rebranding by itself too. I see a totally new name as just trying to escape their bad name, likely earned by their previous misdeeds.
alphabet
meta
Fucking allergies, geez.
Pretty sure both of those were for financial reasons (easier reporting requirements etc). As in, both Google and Facebook the companies still exist, it's just that they are now owned (along with other companies such as Waymo and Instagram etc) by Alphabet and Meta respectively.