this post was submitted on 24 Jul 2023
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Mildly Infuriating
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Delete the YouTube app, install Firefox and uBlock Origins, point YouTube links to FireFox, never watch a YouTube ad again.
This is basically YouTube's fault. I was one of those who initially did not block the ads to "support" creators I watched, and just used the app. Now they've made that completely insufferable and think my alternative is going to be to pay the subscription. Idiots.
First they started kicking you out of incognito and then add whatever you were watching to your account. It used to be that the video you were watching would also close.
Then if you don't skip the first ad, they play a 5 minute ad after with the most obnoxious shit hoping you're not there to click.
Then they tripled the amount of ads you have to skip, and making part of them 15-30 seconds unskippable ones. Now ads are about 1/4 of my watch time which is on par with the old cable model.
The straw that broke the camel's back is now when you open the app, IT AUTO PLAYS SHORTS FULLSCREEN! At least if it was the creators I normally see in my shorts, but now it's some garbage trending youtuber I don't know. AND NOW THAT IVE WATCHED 1 SECOND OF IT THEY ARE NOW RECOMMENDED IN MY CONTENT.
I used to juggle accounts to focus the algorithm of certain type of videos for certain accounts, and youtube has completely ruined that too. Fuck that, went with the webapps and skipped the ads entirely. Fuck you youtube, you spat on those who gave you the least trouble. Never going back to the app.
I'm really wondering: is this working?
Like, does this approach yt is taking really increase viewership, revenue, watchtime, whatever the metric is?
I seriously can't imagine, that it works. If you're savvy enough, you'll use AdBlock of some kind and for the less techy people it gets insufferable. That can't be good for yt.
The solution for YouTube is right in your comment: it used to be the case that only tech savvy people would install AdBlock.
With more ads though, the incentive to install an ad blocker is suddenly there for more, even not so tech savvy people.
YouTube‘s reaction is already visible as they are now trying to block ad blockers: Try to make it more difficult to get an ad blocker at all, so not as tech savvy people won’t get one and continue to watch ads as they used to.