this post was submitted on 14 Aug 2024
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Well, the 1/3 also had to compete with the double-quarter (aka, half pound, but two patties), which is bigger and feels significantly more substantial as well.
It doesn't help that any place I saw selling them (let's be real here, this is about McD's) was offering an expensive and fancy 1/3rd burger (deluxe bacon, southwest ranch style, Asian sensation with real gold flake, etc) against the old reliable (cheap) quarter-pounder. Perceived value is everything.
Also, we're bad at math, lol
A&W had a 1/3lb burger that was cheaper than McDonald's quarter pounder. Nothing fancy about it, just people are bad at math.
A&W was such a cool thing before McDonald's and the other franchises killed them off.
They're still around in some parts of the country, but quality is not nearly what it was.