British Columbia

offensive. Next year another huge initiative to change something else. This type of thing is literally endless as everything is changing all the time. Sounds like a waste of tax $ to me.

Changing a name isn't stupid, unless done for stupid reasons. If you have the money - get it done. It also doesn't have to be done all at once. Start small with new document templates, create a reasonable budget for replacing signs...

Speaking as someone that resides in what was once the Province of Canada (Upper Canada or Canada West) and renamed themselves something else native - we named ourselves after the Huron word for 'Great Lake' and that ignores the fact that we're only talking one of the 4 great lakes that border us on one side of the province... There's way more to the province than the Hurons and way more than just that one lake. Seriously, get a huge list of place names that are underutilized by all the different nations out there, find something that is easier to spell than Saskatchewan, and send it around for approval.

The ONLY downside is that you're throwing out a lot of 'brand recognition.' I made the argument that the Law Society of Ontario should not have renamed themselves from the Law Society of Upper Canada because they have been called the LSUC for over 200 years. It's like if The Bay decided to go close all their stores under that banner and exclusively work under the name Saks Fifth Avenue - I don't think it would work out well for them, and it might not work well for BC.