this post was submitted on 15 Jul 2024
249 points (95.3% liked)
Games
31405 readers
1056 users here now
Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.
Weekly Threads:
Rules:
-
Submissions have to be related to games
-
No bigotry or harassment, be civil
-
No excessive self-promotion
-
Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts
-
Mark Spoilers and NSFW
-
No linking to piracy
More information about the community rules can be found here.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I think marketing is always important no matter how established you are. Coca Cola aren’t skimping on their marketing budget even if they’re the most recognizable brand in the world.
It’s about constantly reminding everybody “hey, I exist! Don’t you want to buy me?”.
I was just talking about this the other day. I think Coke and some companies have reached a saturation point that makes advertisements useless.
I dont know if we have any data to model off of, but I'd love to see if their profits dip by any meaningful amount if they stopped advertising for 3 months straight. Let the movie theaters, and the restaurants, and the culturally embedded soft drink preferences do their thing and see if the dial moves.
I don’t think they would keep investing in marketing if they didn’t know if it worked. I’m just guessing, but I believe there’s a noticeable bump in sales after a successful marketing campaign.
And that's what I think they're failing to measure. I think they're unable to accurately divorce the increase in sales from other incentives/market forces, and so they're just doing what they've been doing regardless of actual merit, or the merit is being improperly evaluated