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Threads hits 175 million users after a year
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this post was submitted on 03 Jul 2024
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Yeah and as the article mentions, they're not talking DAU/MAU numbers.
Which means 175 million is a big ol fat marketing lie.
I'd love to see how many people actually do more than use it once then go 'meh' and go back to scrolling instagram.
Especially after all the spam on Facebook like:
"RANDOM_FRIEND wants to get in touch with you on Threads™!"
"RANDOM_FRIEND just posted something on Threads™! Check it out!"
Etc etc
And then the interleaving of Threads™ teaser posts amongst Facebook posts with half a sentence and then "..." and any interaction with it prompts you to join threads so you can read the rest of that sentence that hooked you in...
Or the "easy and fun™" way that every Instagram account has a Threads™ account just waiting to be activated by you.
I wonder how much of a user base they would have without all the jamming it down user's throats.
That's curious, I use Facebook a lot for local and niche interest groups and have never seen any cross-promotion of other Meta services. Probably an EU thing.