That's treating people as Humans. But in our capitalist hellscape, we aren't people, we're Consumers. We exist to provide money to companies, and they're ever interested in finding more ways to make us give them money.

It's not enough that you buy a TV, the manufacturer needs to have ads in it. They need the telemetry on what you watch, when you watch it, and for how long so they can make the ads more relevant. We can't have you replacing your phone battery, so we'll make it an internal component so when it goes bad you're more likely to just get a new phone.

But we can't pay people more, because that's an expense.

The line must go up at all costs.