“Boring” “Unlikeable” “Stiff”
“Can sit down and have a beer with him” “Tells it like it is” “I like him ‘cause he’s not a politician”
I wouldn’t be too hard on the electorate, although I 100% agree with the problem description and that counter-educating them out of being duped by these framings is important. But they didn’t come up with the framings. There’s a whole ass science of how to resonate with people emotionally and produce behaviors you want, and professionals have been studying it for over a century now to sell toothpaste and beer and deodorant, and it works. It’s actually one of the primary focuses of hard scientific study in our society, much much more so than addressing climate change. And so, when they turned that whole machine in favor of particular candidates and against other candidates, it’s not surprising that it worked on a whole fuck of a lot of people.
Now let’s start to talk about how “I could NEVER vote for a genocide” and “Here comes the biggest election of our lifetime, just like every other one before that 🙄” fits into that framework…