this post was submitted on 31 Jan 2024
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He wasn’t suddenly hyped. He’s been making games for a very long time and has been known as the creative force behind all of them.
He was though, some people might have known his name from Metal Gear, but majority of people didnt. Then TGA and Death Stranding rolled around and suddenly we were told we should care.
The sudden surge in journalism coverage he’s gotten in the last 5+ years are because of his dramatic departure from Konami and the Metal Gear series which his name was practically synonymous with, and he struck out on his own and made his own game studio where he makes very good, high production value AAA games that are extremely unique and experimental in nature.
Like it’s perfectly understandable to not like Death Stranding because of how niche its appeal is, but the thing is the gaming industry has become such a homogenous mess of samey, formulaic, safe games. Kojima is so relevant right now because he’s now one of if not the biggest studios that’s just making games out of passion, and not just the biggest return on investment.
My normie friends who only play cod or FIFA even know what MGS is. Maybe the Fortnite generation may not remember but when mgs was new for us then teenagers it was a cool action game.