this post was submitted on 13 Oct 2023
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Apple
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They're probably not scared of the Vision Pro, they're probably scared of whatever comes after. Apple has a history of being able to take established tech and make it so user-friendly (for the casual user, not the power users) that your grandmother could use it. I think that's what they're afraid of. I think they're scared that they're the BlackBerry and Apple's gearing up to launch the iPhone.
Meta is not in the hardware business, they're in the software and data transport business.
The hardware is just an intermediary step while they wait for someone else to take on that burden
Meta absolutely wants to be in the hardware business. Right now they live at the whims of Google and Apples phone os decisions. Earlier they lost a ton of money due to the new iOS privacy stuff. They want to own vr/ar so they are in control of their own destiny.